Warm Markets
There are mixed opinions on building networks on warm markets, but one thing is certain - using warm market contacts for prospects is the fastest and cheapest way to build the foundations of a business. The Kleeneze brand-name is trusted and respected by over 70% of the UK population, so in a sense everyone is part of our ‘warm market’, but the term more specifically defines people we know, or people who know us.
Friends, relatives, neighbors, colleagues, associates, they all know us and trust us to some degree - that’s what makes them such valuable prospects. Remember that old saying, “It’s not what you know, it’s who you know? Well in this business it couldn’t be more true. Yes, you can advertise on the Internet, in Newspapers and hand out flyers in the street, but if you found a gold mine in your back yard would you advertise for miners, or tell your nearest and dearest first?
There are those opposed to building a business on warm market contacts. I can see the argument put across in “How to build a giant heap” as it really shouldn’t, and doesn’t, matter how many people you know. But the simple fact is that if you approach those you know first your business is likely to grow faster and bigger.
Soon after joining Kleeneze I sponsored both of my sisters. One did very well, the other quit. Warm market is not a magic wand, and it doesn’t guarantee they will do well. However, work your warm list properly and you’ll build the foundations of your network very quickly. Not only that, but those who join you and prosper will thank you for it for many years to come. Tomorrow I’ll talk about techniques for approaching your warm market.