Third party approach to warm market
Many people are uncomfortable about approaching their warm market. Even though we know that contacting the people on your warmlist is the fastest and cheapest way to build the foundations of your network, many people refuse to do it. If you’re one of them, the third party approach may be of use to you.
With a third party approach there is no fear of rejection, no resentment, no chance of the prospect feeling under pressure. You simple ask them to take a look at the information and offer their opinion, or think if they know anyone who might be interested. Not only are you not putting them under any pressure, if you ask their opinion you are also appealing to their ego. People love to give opinions!
If even showing a DVD or info pack and asking for their opinion seems daunting to you, here are some very low key ways to let your warmlist know what you’re doing so they can ask for further information if they are interested.
- Email signatures. Add a short signature to your outgoing emails advertising your business and send them a friendly email.
- Buttons/badges. Wear a badge saying something like “Earn £££s Ask me how” and wait for them to comment or ask about it.
- Car sign. Have a poster or sign on your car and wait for them to ask about it.
- Ask a favour. How about mailing them a couple of postcards advertising your business and asking them to put them in the windows of local shops - they’ll be sure to read them first!
- Invite them to a party. Why not invite them to a party or social gathering where you know you’ll bump into your sponsor and they will overhear your conversation?
The list is endless, but the simple fact is that if you don’t sponsor them, or at least let them know what you’re doing, they could join someone else’s team! Don’t be a secret agent any more and start working your warm list!