Promote your business online
Coming from a web design/development background I’m amazed at the number of networkers (not just Kleeneze but MLM in general) who don’t really understand how to use the Internet for led generation. Anyone familiar with Edward Ludbrook’s work will know his strong feelings about the use of technology in this business. I tend to agree, technology should be embraced and used to it’s fullest if you want your business to grow fast.
Over the next few weeks I will be writing a series of guides to using the Internet to enhance your Kleeneze business. I will deal with the basics of setting up a website, different forms of promotion and advertising, and the use of specific tools such as auto-responders, email blasting, usage statistics and viral marketing.
The Internet is a truley world changing phenomena. The rate of exponential growth is astounding, from December 1995 with 16 million users, the worldwide network has exploded to 1,023 million users as of March this year (source Internet World Stats). This is a massive number of people (approx 15.7% of world population) who you could be targeting online. However this causes it’s own problem. With 75.5 million websites (source domaintools.com) how on earth do you get people to read YOUR site?
This idea of promoting a website and generating traffic has spawned a multi billion dollar industry. The uninitiated could easily be forgiven for thinking this was a specialist area which they could not hope to dabble in. SEO, ROI, PPC, Pagerank, Reciprocal linking, keywords, meta tags, robots… the list of jargon goes on and on.
Don’t fret though, over the next few weeks I’ll be guiding you through the basics, and enabling you to compete with the big boys! So long as you have a website, however basic, I’ll show you how to attract visitors, increase your hits, and build your online business.
Check back tomorrow for lesson 1 : Website basics