Positioning the business opportunity
Positioning is the image your prospects have of the company/opportunity in their minds. It includes all the preconceptions and their prior knowledge of the business, mixed with the information you provide. This can have a massive influence on whether or not they decide to join your team.
We are in a competitive market. Kleeneze may be the best income opportunity in the UK, and even Europe today, but there are many other businesses such as Avon, FLP, Herbalife, Merglio etc. which we need to compete with. By positioning the Kleeneze opportunity correctly we can ensure that we are appealing to our prospects wants and desires.
Prospects will tend to position the business badly, unless we influence their thinking by giving them the bigger picture. Many people see Kleeneze as just a catalogue business, something for unemployed or retired people to do in order to earn a few extra pounds. They don’t normally realise the incomes and the lifestyles available so we have to help them.
The world of Kleeneze, with foreign conferences, cars, incomes, lifestyles etc. is very different to the world of blue bags and soggy books that the average prospect may envisage when positioning the business in their mind’s eye. By showing them what is really available we can help them to position the business positively.
As sponsors it is our job to ensure that not only do prospects get the facts, but that they truly see what is available, that way they can position Kleeneze properly and make an informed decision about joining. Paint a word picture that sees the Kleeneze business opportunity as something to aspire to, a unique, trustworthy, attractive business opportunity which could be the vehicle they use to transform their lives.
Remember : Bad positioning will ensure failure, good positioning will set you up for success.