Passive vs Active Online Promotion : Part 1
Residual income, that’s what every network marketer in the world joined for. The idea of regular money money coming in, every month, long after you put the work in to earn it. I look at sales leads in the same way. You can do active lead generation which directly relates to the number of leads you’ll get this month, or passive generation to create residual leads.
Let’s say you opened a dry cleaners. If you place an advert in the paper, that is active promotion. You write and pay for an advert, people reading the paper that week get to know about your business. If you want to continue promoting your business in that way though, you need to keep renewing your advert.
If, instead of placing an advert in the paper, you put up a permanent sign in the local town, that would passive promotion. Once you have paid for the sign and got permission to put it in that location, it will continue to promote your business for months or even years to come, with no further input from you!
Generating hits to your website can also be done actively or passively. Active promotion is things like PPC (Pay Per Click), banner advertising, adverts on classified sites etc. These all cost (either time, money or both) and last for a limited time. They certainly work but you have to keep working at promotion to keep getting the visitors.
Passive promotion means that once you have an inbound link to your site, it’s likely to stay there generating traffic for you, freeing you up to do other things.
There are a number of passive online promotion methods:
- Reciprocal linking
- Sponsoring other sites (paid for inbound links)
- Forum signatures
- Article submissions
- Blogging
Tomorrow we’ll take a look at each of these in turn, and show you how to put them in to practice!