Online Classified advertising
As a networker, you’ll already be familiar with classified adverts. Found in the back of almost every local newspaper, classifieds are typically small lineage adverts. Usually for a small free, a classified advert in a local or national paper can produce some good leads. Online classifieds are just the same; small low cost or free adverts, but on a website rather than in a newspaper. The big advantage here of course is that you are likely to be targeting a much wider readership.
The other big advantage that online classifieds have over traditional paper based adverts is speed of response. Since your online classified advert can have a link to your website (or at least an email address) the prospect can end up receiving details about your opportunity, and potentially signing up within minutes rather than days.
Get the most from classified adverts
- Keep track - If you’re placing adverts in newspapers you will probably only place one or two each week. Online you could be placing ten or twenty each day, so keeping records will help. Keep a list of what sites you’re using and the dates that the adverts end. It’s then very simple to renew the adverts at the right time and make sure you’re constantly advertising.
- Be creative - 99% of the Kleeneze and Network Marketing adverts I see are in the business opportunity section. Guess what - you’re only attracting people who are actively looking for a business! Why not try the car section, or the house section - “Would an extra £100 per week allow you to buy the car of your dreams?”
- Experiment - Try different advert styles on lots of different sites. Some will be free, some may charge, but all will generate leads at some level. Once you find sites and styles of advert that work just keep doing more of the same.
- Search for different sites - You wouldn’t tell everyone in your downline which street to flyer, or they would all be going to the same place. You want to spread your adverts far and wide so find the sites which everyone else ignores. Try searching for “classifieds” or “free adverts” on some of the less well known search engines and get your teams to do the same, you’ll be surprised just how many advertising opportunities there are out there.
To help you get started, here’s a lift of search engines to try:
- Google variations (.com, .co.uk, .de etc.)
- yahoo.com
- search.aol.com
- Ask.com
- Hotbot.com
- alltheweb.com
- altavista.com
- looksmart.com
- lycos.com
- search.mns.com
- search.netscape.com
- dmoz.org