How clean is your house?
How Clean is Your House? Channel 4, 8pm, 17 May 2007
Kleeneze’s anticipated sponsorship of Channel 4’s How Clean is Your House gets underway next month. To coincide with the sponsorship campaign, Kleeneze have been appealing to the network for cleaning tips and ideas. Whether it’s a secret method for busting grime or a handy way of eliminating household nasties, Kleeneze want to hear from you!
It may be that your tip simply involves a concoction of readily available household ingredients, as favoured by Kim and Aggie, the “Queens of Cleanâ€?; but if you can recommend an indispensable Kleeneze product then so much the better. The tips will be used to help promote Kleeneze’s connection with the show.
The PR campaign surrounding the sponsorship is now in motion and has generated substantial interest from well-known industry titles such as Marketing Magazine. Ultimately, the intention is to raise maximum awareness of the Kleeneze brand amongst its core audience. As Patrick Jolly said at the New Year Conference: “We are going to shout Kleeneze from the rooftops!”
The campaign will spearhead a massive drive in brand awareness. Never before will the Kleeneze brand have had such media exposure and sales and recruitment is sure to take a massive upturn in the coming months. An 84 yeat established brand name, already known and trusted by 70% of the population, Kleeneze will be taken to new heights as the business drives ahead into the future.