How clean is your house?
This is not a question to ask your customers, it’s the fascinating series on Channel 4 which gives us a voyeuristic look into people’s homes. This amusing programme shows the two presenters visiting the homes of people who have a rather relaxed attitude to cleanliness! They help them to get their homes looking ship shape whilst offering all kinds of cleaning tips and advice.
Kleeneze’s profile will be raised massively by launching a sponsorship campaign with How Clean Is Your House? from Thursday 17 May. This will take the Kleeneze name to over 1.5 million viewers every week for 12 weeks - a brilliant way of reaching so many potential customers!
There’s never been a better time to be with the business! Demonstrating everyday scenarios of a family (who will also appear in the Main Book) using our cleaning and homecare products, we are creating a positive portrayal of our products and how they make people’s lives easier. The TV sponsorship is just part of a wider PR campaign including radio, womens magazines and newspapers. Leaflets to support the campaign will be available soon and you can be sure that the added exposure will increase the brand strength and thus increase orders and sponsoring rates.