Follow-up = Fortune
When a prospect responds to an advert offering our simple home based business, we send an information pack (by email or post) and follow up with a telephone call. That call is possibly the single most important stage of the entire sponsoring process - it’s what makes the difference between a prospect who is just looking for a work from home business, and a new distributor in your team.
Follow-up calls can be grouped into three main categories:
- Introduction
- Information
- Invitation
Introduction - this will be the first call you make to a prospect, ideally within 24 - 48 hours of getting the lead. Simply introduce yourself and ask whether they have received the information and whether they understand it.
Information - This is when you discuss the business and offer answers to any objections they may have. Try to focus on them, what they want, and how the business can solve their problems (extra income, time freedom etc.)
Invitation - Close the deal! This is just asking them if they would like to get started. It’s amazing how many people fall down at this final hurdle. If you don’t ask them, the chances are they will not join.