Network Marketing Tricks

One of the reasons for Kleeneze’s incredible growth and success is due to the catalogue retail system.  Catalogues are delivered to households in the local area, collected 2 days later and orders fulfilled.  Absolutely no sales skills are required, and quite literally anyone can do it.  However, there are other methods for retailing within the Kleeneze business model which some people use to good effect, as an addition to, or alternative to catalogue dropping.

Retailing to commercial markets is one method.  Large repeat orders are often found by talking to hotels, offices and businesses.  Another method is a fund-raising partnership with schools and clubs.  They distribute catalogues in bulk to their parents/members and in return are given a share of the profits.

Probably the most effective and often overlooked method however is party-plan.   While other businesses such as Ann Summers, Tupperware and Virgin Vie use it as their primary business model, in Kleeneze it’s a niche market waiting to be filled.  For the right type of person, usually women but not necessarily, it can be a fantastic way not only to retail, but also to sponsor.

The typical party-plan system involves finding hosts; either private individuals or businesses (offices, pubs, clubs etc.) where a party can be held.  The host not only provides the venue, but also invites guests.  The party planner then arrives, puts on the party and leaves with orders and possibly prospect’s details.

The benefits for the host are usually a discount on any purchases, a gift for hosting the party, and in the case of pubs extra customers.  The party planner gets to retail to a number of customers in one go, demonstrating products and handing out catalogues, but also gets to pitch the business.  If done well, each party should generate a number of people interested in hosting their own party, or joining the business as a party planner/distributor.

You might be forgiven for thinking that the Kleeneze product range doesn’t lend itself to party plan but you couldn’t be more wrong.  Many of the cleaning and ‘helper’ products demo extremely well, and of course there is the Cabouchon Jewellery range which is perfect for parties.

While it’s not for everyone, don’t discount party plan before researching it properly.  If done well it can be the cornerstone of a very profitable business.

Kleeneze have kindly put the new presentation video online and allowed distributors to link to it from their websites. This gives us such a great opportunity to get prospects interested and onboard fast. You can grab the video link from the distributor support arena on the Kleeneze site, and link it in from your own website very easily. Why not add it to your email signatures too - the more people who see it, the more will join your team. We added the video to this site at www.earn-ez.com/video.html

Kleeneze have launched the latest opportunity DVD which now includes details of the amazing car incentives (Jaguars, Aston Martins and Bentleys!) and the Thailand 2008 conference to Phuket.  The DVDs are packed with testimonials and information about the business and are a great sponsoring tool.  Here are some great tips from Andy Stephenson on making the most from them:

1. Family, friends and work colleagues – lend them the DVD and ask for their opinion.
2. Customers – leave with a note when picking up an order, and collect when making a delivery.
3. Information packs – we send only if we have already spoken with prospect over phone.
4. Three Feet Rule – when the opportunity arises and you bump into people in garages, shops, or at the checkout, lend them the DVD and ask for their opinion.
5. Door step presentation – just knock on door and say:  “Can you help me? I am expanding my Kleeneze business in this area and I am looking for anyone who might be interested in earning an extra £300 - £1000+ per month in their spare time. I have a short DVD which will explain everything – can I leave it with you for 48 hours?� If they agree, get their details so that you can call to follow up.
6. Keep DVDs in your car, handbag, coat etc – never get caught out by not having a DVD with you.
7. Third party approach - Ask for referrals – show people the DVD and ask if they can think of anyone who would benefit from the Opportunity. 
8. For a fast start, make sure new distributors have 20 copies to lend to immediate family etc. in their first week.
9. Whenever you lend the DVD, make sure you have contact details to follow up and give a 48 hour deadline for return – this creates a sense of urgency.
10. Quite simply the more people who see the DVD the more people will join. If you want to go to the next European and International conferences then it is all about getting the Opportunity in front of enough people. In my opinion you can never get enough DVDs out.

As a networker, you’ll already be familiar with classified adverts.  Found in the back of almost every local newspaper, classifieds are typically small lineage adverts.  Usually for a small free, a classified advert in a local or national paper can produce some good leads.  Online classifieds are just the same; small low cost or free adverts, but on a website rather than in a newspaper.  The big advantage here of course is that you are likely to be targeting a much wider readership.
The other big advantage that online classifieds have over traditional paper based adverts is speed of response.  Since your online classified advert can have a link to your website (or at least an email address) the prospect can end up receiving details about your opportunity, and potentially signing up within minutes rather than days.

Get the most from classified adverts

1. Keep track - If you’re placing adverts in newspapers you will probably only place one or two each week.  Online you could be placing ten or twenty each day, so keeping records will help.  Keep a list of what sites you’re using and the dates that the adverts end.  It’s then very simple to renew the adverts at the right time and make sure you’re constantly advertising.
2. Be creative - 99% of the Kleeneze and Network Marketing adverts I see are in the business opportunity section.  Guess what - you’re only attracting people who are actively looking for a business!  Why not try the car section, or the house section - “Would an extra £100 per week allow you to buy the car of your dreams?”
3. Experiment - Try different advert styles on lots of different sites.  Some will be free, some may charge, but all will generate leads at some level.  Once you find sites and styles of advert that work just keep doing more of the same.
4. Search for different sites - You wouldn’t tell everyone in your downline which street to flyer, or they would all be going to the same place.  You want to spread your adverts far and wide so find the sites which everyone else ignores.  Try searching for “classifieds” or “free adverts” on some of the less well known search engines and get your teams to do the same, you’ll be surprised just how many advertising opportunities there are out there.

To help you get started, here’s a lift of search engines to try:

• Google variations (.com, .co.uk, .de etc.)
• yahoo.com
• search.aol.com
• Ask.com
• Hotbot.com
• alltheweb.com
• altavista.com
• looksmart.com
• lycos.com
• search.mns.com
• search.netscape.com
• dmoz.org

Every Network Marketer’s favorite part of an email program is the forward button. How many times have you received an email from a friend with a joke, a funny picture, or maybe a news story and thought “Wow that’s great, I think Bob/Sue/Sam etc. would like that too…â€? and hit the forward button?

What I have just described is a viral email. No, not the nasty computer viruses that you hear about on the news, but an email that propagates in viral form. Any email which is funny, or interesting enough to be forwarded is a potential viral. Here’s the great part, when you send an email like this you have your signature advert on the bottom!

Now let’s say you send a joke email, with your signature advert, to just 5 friends. If they think it’s good enough do you think thay may forward it on to 5 of their friends… and they might forward it on to at least 5 of their friends? Hey, you’re a networker, i don’t need to explain the power of numbers to you.

Every time one of those recipients reads your joke, they see your advert too. From a single joke you send, you could be reaching hundreds or thousands of people.  It’s also a really great, non-threatening way of letting your warm market know about your Kleeneze business… So what are you waiting for?  Get emailing!

‘The Net’ and Network Marketing should go hand in hand, but most Kleeneze distributors, and Networkers in general tend to struggle to make the most of Internet technology in their businesses.Anyone familiar with Edward Ludbrook’s work will know his strong feelings about the use of technology in this business.  I totally agree, technology should be embraced and used to it’s fullest if you want your business to grow fast.  Network Marketing is a very simple business, and Kleeneze has one of the simplest and most powerful systems of all, but ignoring the Internet means missing out on a lot of business.

As a lead generation tool the web is phenomenal.   57% of UK households are now online, that is a massive number of people who could be potential prospects for your business, if you can reach them.  Over the next few days I’m going to share with you some basic techniques that will have even the most ardent Ludites among you making use of this amazing communications tool.

Well that’s it, the end of period 1 and Christmas is now a long lost memory.  Not to fret though as period 2 is traditionally one of the very best of the whole year.  The leads are coming in thick and fast, with too much overspending on Christmas and lots of new years resolutions being set, many people are looking for an opportunity just like ours.

On the retail side things are looking good too, we’re into spring clean time now so products like Oven Mate and Wonderfoam are flying out of the catalogues.  There are still 4 weeks left of the Cannes qualification period too, so take advantage of one of the best retailing and sponsoring months of the year and we’ll see you in Cannes!

Those of you who are regular readers of this blog will know I am a big fan of Edward Ludbrook. Of all the books on network marketing, I find Ed’s to be some of the most useful. Coaching is probably the term you’ll hear him say more than any other if you attend one of his seminars, or listen to one of his CDs, but what does coaching really mean and why is it so important?

Coaching is the key to building a strong network, and in turn a residual income. When people join Kleeneze, or any other network marketing business, they will be lacking in certain skills and experience depending on their background. It is our job as leaders to ‘coach’ them, to develop their confidence by helping them to become compentant at the business.

When we are new, we must accept that we do not have all the knowledge and skills. As Rob Forster says we must ‘be teachable’. We learn over time by attending meetings, reading books, and listening to CDs. In short we learn from the mistakes of others so we do not make those same mistakes ourselves. The system in place has been refined over many years, so by learning and following the system we can avoid those mistakes and take a shortcut to success.

The number one shortcut to success is through coaching. Whatever level in the business you are at, you are more experienced than your downline. Therefore you can coach them and help them become more successful. Remember though, your time is precious so you need to be working with your serious people.

Who is serious?

If you have a number of people in your team, it can be difficult to know who you should be spending the most time with. There is however a simple and effective way of knowing which ones are worthy of your time… Work with the ones who work with you! You’ll know the serious ones because they will be calling you, not waiting for your calls. They will be responding to emails and ITS messages. They will be attending the meetings.

Yes, of course you should support everyone in your team. However, it will become clear very quickly which ones are serious about building a business if you don’t pick up the phone for a while – the serious ones will be calling you and asking for your help, those are the ones who will become successful by following your coaching… Work with them and you’ll build a massive business.

Home owners and borrowers were dealt a major blow today when the Bank of England raised interest rates by 0.25% to 5.25%. The current forecasts are for rates to continue to rise to 5.50% or even 5.75% this year. This will of course make mortgage and loan repayments more expensive for millions.

The move will add an extra £16 to the monthly bill of households with a £100,000 mortgage if lenders pass the full rise on to customers.

Added to the cost of the previous two interest rate rises in August and November, mortgage repayments for the typical homeowner will have increased by £47.60 to £722.80.

With the average disposable income in the UK (after paying the Mortgage/rent, bills, food etc.) running at less than £200 per month, this will have a major effect on the lifestyles of many households. Of course it’s not all bad news though, our business opportunity can offer people an alternative to a drop in lifestyle and worrying about the bills. The second income available through the Kleeneze opportunity can easily replace this extra expense and so much more.

January is always a great time to be building this business anyway, with many people struggling to repay their credit cards after Christmas. This latest raise in interest rates will mean more people than ever will be feeling the pressure and looking for a solution, a solution we have. Make sure you are talking to everyone about this fantastic opportunity.

For a Kleeneze distributor, Christmas starts at the beginning of September with the launch of the Christmas catalogue. All the hard work throughout the year was more than worth it though with massive sales and many happy customers.

Now with the products delivered, stockings filled and turkeys in the oven it’s time to relax, breath a sigh of relief and look toward the new year. What will 2007 bring? Was 2006 everything you hoped, or did you fall short of your goals? While you’re enjoying the festivities over the next few days spend some time working out where you would like to be this time next year. Maybe your goals are for SED status, qualification for the international conference, the mini cooper? Or maybe your goals are more modest, increase your customer base, change the car, book a holiday.

Whatever your goals and plans for next year on thing is for sure. 2007 will be the biggest year on record for Kleeneze and for any distributor who sets themselves high targets and strives to meet them. This is an amazing business that can make all your dreams come true if you decide to let it. Merry Christmas and here’s to a very successful Kleeneze new year!