Archive for the 'Book reviews' Category

Book review - Shakeout! by Edward Ludbrook

Monday, November 5th, 2007

Here’s a great book review submitted by one of our team:

As you may know, Edward Ludbrook is a leading authority in the world of Network Marketing.  We are told by our sponsors and upline that his book Shakeout! is essential reading for those wanting to progress within this industry and I would certainly agree with this, having recently finished the book.

Part 1 explains the fundamentals of Network Marketing and how you can make money within this industry quicker than in other industries.  It also explains the basic principle business strategy with regard to being in the right place, at the right time, with the right business model.  We have all heard of being in the ‘right place at the right time’, but choosing a company that also has the right business model highlights how finding the right company within the industry is also important.

The next few chapters are dedicated to explaining the Primary Trends of: ‘lifestyle’ and what people are looking for in life generally, i.e. ultimately the pursuit of happiness;  the ‘Job Paradigm’ and how in this changing world we should instead be looking towards developing an ‘Income Paradigm’ as in self-employment;  the Direct Shopping Revolution, including the history of this alternative way of shopping and the Consumer Experience, explaining what we, as consumers, are now looking for in the retail sector.  These trends are all catered for by Network Marketing and our industry echoes the ‘right place, right time and right business strategy’ idea.

The book then goes on to explain more about these trends, Network Marketing’s link to franchising and how the industry is now moving into the Shakeout stage.  Ludbrook states that, although the industry has been around for some 30 years, in this country, and has been going through the growth stage, we are not yet at the mature stage and there is still at least a decade or two before the industry reaches anywhere near maturity.  There is, therefore, still a lot of money to be made by us, the Distributors and Leaders.  We read about Ludbrook’s future predictions for the industry, what Pyramid Selling really is, the Saturation Myth and our challenge for the future in growing our incomes.

Shakeout! is filled with quotes from business analysts, using facts, figures and stories of various companies and businesses as back up for Ludbrook’s insights into business generally and how these relate to Network Marketing.  It certainly helps to confirm that we are working within an industry of the future and when you consider the alternatives and where you have been, you don’t want to go back.

I am definitely going to be reading some more of Edward Ludbrook’s books.

Sue Beresford - Silver Kleeneze Distributor

Shakeout! and many of Ed’s other books are available from Knowledge is King

The 4 Hour Work Week

Wednesday, October 17th, 2007

From the very start of my Kleeneze career I have had one primary focus: to build a team which brings me a residual monthly income allowing early retirement.  Sure you can join Kleeneze and earn a few hundred pounds in your first month but the real draw, and the real power of this business opportunity for many people is in building financial independence and the ability to step away from the business and continue to earn.

My thoughts on this matter are rapidly changing however since earlier this week I bought a copy of The 4-Hour Work Week by Timithy Ferriss.  The book takes the concept of building a residual income to a whole new level.  Timothy teaches his philosophy of Delegation, Elimination, Automation and Liberation - building an autonomous business and freeing up as much time of lifestyle as possible.  He talks about ‘mini retirements’ at least a couple of times a year, rather than the ‘deferred life plan’ of waiting for retirement proper (whether early, or after 45 years!) and although the book is not specifically aimed at our industry it struck me that a Kleeneze business is a perfect vehicle for this type of plan.

How long does it take to eliminate yourself from the day to day running of your business, and enjoy a residual income while lying on a beach, trekking in the Himalayas or just spending time with the family?  Bronze Executive level will bring in £1500+ per month whether you choose to work or not and has been reaching within 12 weeks of starting, SED level perhaps £3000+ month (and the rest!) and can be achieved in 18 months.  £3000 is certainly enough to pay most people’s mortgage and bills while supporting them while they travel the world.  How does 18 months of hard work sound for the ability to have total freedom of money, time and location for the rest of your life?  Sure you may want to spend a few months of the year back at home strengthening the business, increasing that income stream, or even use voicemail and email to support your business while away.  The key however is that this type of lifestyle is available to anyone who really wants it.

I very rarely recommend a book if I’ve not read it cover to cover but this is an exception.  I only bought the book 24 hours ago and so I’m only half way through but already what I have learned has changed my life - and that’s no exaggeration!  I’m changing my goals, changing my work habits, looking towards the future with a renewed sense of excitement.  Whether you’re a Kleeneze agent, looking at the business, or looking at another form of income I urge you to read this, apply the principles and see if it can’t change your life for the better.

Book review: The Richest Man in Babylon - George S. Clason

Wednesday, January 17th, 2007

It’s not very often that I recommend a book which doesn’t actually teach skills which will help to actively build your business, but this book is so exceptional I have to mention it. Written in 1926, this masterpiece is almost as old as Kleeneze itself, and with such a reputation I can’t believe it has taken me so long to get around to readng it… a bit like joining Kleeneze however I wish I had done so sooner.

The book, touted as “The most inspiring book on wealth ever written”, is a collection of ‘Babylonian parables’ on the subject of thrift, financial planning and personal wealth. The book really does live up to its reputation and teaches some basic, but very valuable lessons. Not only will it help you to earn extra cash, but most importantly to save money and invest wisely.

It’s all very well building a large business, and an income to match, but without a little sound financial knowledge it would be easy to spend the money as fast as it is earned. Sure, we are in a better situation than most, with the ability to earn a residual income, but even so we ought to take the time to learn how to best benefit from our earnings. I will certainly be recommending this to everyone in my team and I hope that many of you reading this seek it out and study its wisdom.

I highly recommend that you buy a copy from BIDS, Knowledge is King or your local bookstore but you can also download an abridged version here : The Richest Man in Babylon

International Networking - Edward Ludbrook

Friday, March 24th, 2006

With the German launch imminent I’ve re-read this book several times over the past couple of months. At only 40 pages it would be easy to dismiss this book(let) as not worth taking seriously but nothing could be further from the truth. As the title suggests this book deals primarily at building an international business, but it is also a useful resource for local prospecting. Ed’s focus on “Think global, Act local” means that anyone at any level in the business will be able to use much of the ideas and advice this book offers. Also of value is Ed’s explanation of WHY you would want to build an international team.

Sure it’s harder to sponsor overseas. There are language barriers, cultural differences, currency differences and many other small hurdles but the rewards speak for themselves - “By far the biggest incomes come from international networks”. With top earners in Kleeneze already enjoying incomes far in excess of £250,000 per annum from the UK market, what will the top incomes be in 10 years time with Ireland, Holland, Germany… and who knows where else? Germany as you all know has a population of 90 million. That’s more than The UK, Ireland and Holland together so read International Networking, talk to your friend’s, family and customers and find out who THEY know in Germany and build yourself a truley international network.

Ed’s official website