Book review - Shakeout! by Edward Ludbrook
Here’s a great book review submitted by one of our team:
As you may know, Edward Ludbrook is a leading authority in the world of Network Marketing. We are told by our sponsors and upline that his book Shakeout! is essential reading for those wanting to progress within this industry and I would certainly agree with this, having recently finished the book.
Part 1 explains the fundamentals of Network Marketing and how you can make money within this industry quicker than in other industries. It also explains the basic principle business strategy with regard to being in the right place, at the right time, with the right business model. We have all heard of being in the ‘right place at the right time’, but choosing a company that also has the right business model highlights how finding the right company within the industry is also important.
The next few chapters are dedicated to explaining the Primary Trends of: ‘lifestyle’ and what people are looking for in life generally, i.e. ultimately the pursuit of happiness; the ‘Job Paradigm’ and how in this changing world we should instead be looking towards developing an ‘Income Paradigm’ as in self-employment; the Direct Shopping Revolution, including the history of this alternative way of shopping and the Consumer Experience, explaining what we, as consumers, are now looking for in the retail sector. These trends are all catered for by Network Marketing and our industry echoes the ‘right place, right time and right business strategy’ idea.
The book then goes on to explain more about these trends, Network Marketing’s link to franchising and how the industry is now moving into the Shakeout stage. Ludbrook states that, although the industry has been around for some 30 years, in this country, and has been going through the growth stage, we are not yet at the mature stage and there is still at least a decade or two before the industry reaches anywhere near maturity. There is, therefore, still a lot of money to be made by us, the Distributors and Leaders. We read about Ludbrook’s future predictions for the industry, what Pyramid Selling really is, the Saturation Myth and our challenge for the future in growing our incomes.
Shakeout! is filled with quotes from business analysts, using facts, figures and stories of various companies and businesses as back up for Ludbrook’s insights into business generally and how these relate to Network Marketing. It certainly helps to confirm that we are working within an industry of the future and when you consider the alternatives and where you have been, you don’t want to go back.
I am definitely going to be reading some more of Edward Ludbrook’s books.
Sue Beresford - Silver Kleeneze Distributor
Shakeout! and many of Ed’s other books are available from Knowledge is King