Archive for May, 2007

UK debt judgments at 10-year high

Wednesday, May 30th, 2007

The number of County Court Judgments (CCJs) against consumer debtors has reached its highest level in almost 10 years, figures show. According to a report published by the BBC, nearly 250,000 CCJs (the highest figure since 1997) were issued in England and Wales in the first three months of 2007 - up 9.5% on the same period a year ago.  Lenders are using the courts more and more, according to the Registry Trust, and householders are struggling financially.  Around 70% of the CCJs issued were related to credit.

That is an interesting point.  In the UK, we seem happier to borrow money than to earn it.  It has become so easy in the current economic climate to take out a loan, get a credit card or purchase on HP.  You can’t have failed to notice that every other television advert is for debt consolidation, credit cards and loans.  In the past 24 hours I’ve had 2 cold calls from call centres offering financial services, and the postman regularly delivers junk mail offering the same.

While loans and credit do have their place, the problem is that the debt can quickly build to a point where it becomes unmanageable.  Many people see another loan, or another card as a solution to their money problems, when in fact it can only add to it.

What does all this mean to us?  Well, we have a solution in the form of a simple to run, low cost, high profit home based business.  The Kleeneze opportunity allows anyone, from any background and with no special skills, to increase their income dramatically from the very first week.  With so many people in need of financial help, make sure that you and your teams are taking advantage of the situation and promoting your businesses.  Thousands of people will join Kleeneze as a means of escaping from their financial problems - make sure they join YOUR team!

A very clean house - with Kleeneze

Friday, May 18th, 2007

Last night saw the first of the “How clean is your house?” programmes shown on Channel 4. Initial reactions from the network are very positive and the next 12 weeks are going to be very exciting with lots of growth. Do take advantage of this new public awareness and drive your business forward.

How clean is your house?

Never before has Kleeneze been in the public eye to this degree. People who never beore opened the catalogues will be tempted to look after seeing the brand promoted in this way. Similarly, people who before were not intested in the Kleeneze business may be tempted to take a closer look now. This is an incredibly exciting time for everyone involved in the Kleeneze network. Make sure you take advantage!

How clean is your house?

Tuesday, May 1st, 2007

This is not a question to ask your customers, it’s the fascinating series on Channel 4 which gives us a voyeuristic look into people’s homes. This amusing programme shows the two presenters visiting the homes of people who have a rather relaxed attitude to cleanliness! They help them to get their homes looking ship shape whilst offering all kinds of cleaning tips and advice.

Kleeneze’s profile will be raised massively by launching a sponsorship campaign with How Clean Is Your House? from Thursday 17 May. This will take the Kleeneze name to over 1.5 million viewers every week for 12 weeks - a brilliant way of reaching so many potential customers!

There’s never been a better time to be with the business! Demonstrating everyday scenarios of a family (who will also appear in the Main Book) using our cleaning and homecare products, we are creating a positive portrayal of our products and how they make people’s lives easier. The TV sponsorship is just part of a wider PR campaign including radio, womens magazines and newspapers. Leaflets to support the campaign will be available soon and you can be sure that the added exposure will increase the brand strength and thus increase orders and sponsoring rates.