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Kleeneze announced today that the special offer low priced business kit, the ‘Super 200′, would be extended until further notice. The kit, launched as a 3 month trial at the New Year’s conference, contains 200 each of the Main catalogue and Health & Beauty books with the aim of getting new starters into profit more quickly. The kits have been a great success so it’s welcome news to know the offer has been extended.
Many people are uncomfortable about approaching their warm market. Even though we know that contacting the people on your warmlist is the fastest and cheapest way to build the foundations of your network, many people refuse to do it. If you’re one of them, the third party approach may be of use to you.
With a third party approach there is no fear of rejection, no resentment, no chance of the prospect feeling under pressure. You simple ask them to take a look at the information and offer their opinion, or think if they know anyone who might be interested. Not only are you not putting them under any pressure, if you ask their opinion you are also appealing to their ego. People love to give opinions!
If even showing a DVD or info pack and asking for their opinion seems daunting to you, here are some very low key ways to let your warmlist know what you’re doing so they can ask for further information if they are interested.
The list is endless, but the simple fact is that if you don’t sponsor them, or at least let them know what you’re doing, they could join someone else’s team! Don’t be a secret agent any more and start working your warm list!
There are mixed opinions on building networks on warm markets, but one thing is certain - using warm market contacts for prospects is the fastest and cheapest way to build the foundations of a business. The Kleeneze brand-name is trusted and respected by over 70% of the UK population, so in a sense everyone is part of our ‘warm market’, but the term more specifically defines people we know, or people who know us.
Friends, relatives, neighbors, colleagues, associates, they all know us and trust us to some degree - that’s what makes them such valuable prospects. Remember that old saying, “It’s not what you know, it’s who you know? Well in this business it couldn’t be more true. Yes, you can advertise on the Internet, in Newspapers and hand out flyers in the street, but if you found a gold mine in your back yard would you advertise for miners, or tell your nearest and dearest first?
There are those opposed to building a business on warm market contacts. I can see the argument put across in “How to build a giant heap” as it really shouldn’t, and doesn’t, matter how many people you know. But the simple fact is that if you approach those you know first your business is likely to grow faster and bigger.
Soon after joining Kleeneze I sponsored both of my sisters. One did very well, the other quit. Warm market is not a magic wand, and it doesn’t guarantee they will do well. However, work your warm list properly and you’ll build the foundations of your network very quickly. Not only that, but those who join you and prosper will thank you for it for many years to come. Tomorrow I’ll talk about techniques for approaching your warm market.
One of the reasons for Kleeneze’s incredible growth and success is due to the catalogue retail system. Catalogues are delivered to households in the local area, collected 2 days later and orders fulfilled. Absolutely no sales skills are required, and quite literally anyone can do it. However, there are other methods for retailing within the Kleeneze business model which some people use to good effect, as an addition to, or alternative to catalogue dropping.
Retailing to commercial markets is one method. Large repeat orders are often found by talking to hotels, offices and businesses. Another method is a fund-raising partnership with schools and clubs. They distribute catalogues in bulk to their parents/members and in return are given a share of the profits.
Probably the most effective and often overlooked method however is party-plan. While other businesses such as Ann Summers, Tupperware and Virgin Vie use it as their primary business model, in Kleeneze it’s a niche market waiting to be filled. For the right type of person, usually women but not necessarily, it can be a fantastic way not only to retail, but also to sponsor.
The typical party-plan system involves finding hosts; either private individuals or businesses (offices, pubs, clubs etc.) where a party can be held. The host not only provides the venue, but also invites guests. The party planner then arrives, puts on the party and leaves with orders and possibly prospect’s details.
The benefits for the host are usually a discount on any purchases, a gift for hosting the party, and in the case of pubs extra customers. The party planner gets to retail to a number of customers in one go, demonstrating products and handing out catalogues, but also gets to pitch the business. If done well, each party should generate a number of people interested in hosting their own party, or joining the business as a party planner/distributor.
You might be forgiven for thinking that the Kleeneze product range doesn’t lend itself to party plan but you couldn’t be more wrong. Many of the cleaning and ‘helper’ products demo extremely well, and of course there is the Cabouchon Jewellery range which is perfect for parties.
While it’s not for everyone, don’t discount party plan before researching it properly. If done well it can be the cornerstone of a very profitable business.
Kleeneze’s television advertising campaign is fast approaching and I can’t wait to see what difference it makes to the public’s perception of the business. There has been a lot of positive press in the media over the past few years, with many newspaper articles about successful Kleeneze distributors at all levels in the payplan. However, the power of television is about to take the business to a whole new level.
Many authors on the subject of Network Marketing, especially Edward Ludbrook, talk about being in the ‘right place at the right time’. Well, it’s very clear to me that there never has been a better time to start a Kleeneze business. It’s no surprise that house prices in the UK are at an all time high, inflation is rising, fuel prices continue to climb, and the very idea of a ‘disposable income’ is, for many people, a fantasy. Couple that need with Findel’s acquisition and massive improvements to the catalogue, stock levels and distribution chain and you have a very compelling argument, but add the TV advertising into the equation and there really is no argument: There has never been a better time to join Kleeneze.
When the adverts start running I predict at least a 20% increase in return from blanket drops in new areas. There will also be a surge of people searching for Kleeneze on the web, looking for information on the products and the business opportunity. Make sure you and your team are ready to take advantage, you may never have this opportunity again!
When giving a talk on time management this week, I put up a slide depicting many successful people and asked the question, “What do these people have in common?” They were men and women of varying ages, from all backgrounds and living in different cities. They were all successful to differing degrees. The answer I was looking for was that they, like each of us, have the same 24 hours each day in which to ‘get the job done’. Each of them, in order to achieve the successes they have enjoyed, have found a way of making the most of those 24 hours.
Jim Rohn explains it well: Suppose you had a bank account, into which $1440 was placed every night. You are free to spend that money in any way you choose, but at the stoke of midnight the balance is cleared. Any money you didn’t spend is lost forever, but a brand new $1440 is deposited before you awake next morning.
The money, of course, is a metaphor for the 1440 minutes of time we have each day. However, in real life we can always earn more money, but when time is spent it is gone forever.
Time management is a poor label for essentially being efficient and productive. We cannot manage time any more than we can manage the weather. However, what we can manage is ourselves and the tasks we perform, just as we can choose to wear a coat when it rains!
A major part of my talk dealt with procrastination: what it is, and how to avoid it. I’ve discovered a number of techniques to help avoid procrastination, be more efficient and productive and essentially make the most out of the time we each have. Tomorrow I’ll share those techniques.
That’s right folks, the new H&B catalogue is now available to order on code 06688 and in retail kits. As well as helping your customers to improve their health and well-being, it should also ensure your retail is in good shape for spring! Bursting with brilliant ideas and ‘must-have’ items, Health and Beauty offers plenty of ways for your customers to indulge themselves and ensure that they look and feel fantastic for the new season.
The new book contains lots of offers and discounts which will appeal to customers and help you to increase your order values such as:
There are also some brilliant new items in this catalogue, selected for their seasonal appeal. Here’s just a few of our personal favourites:
As announced this week (wc 12th March 2007) Kleeneze will be moving to a 48 hour delivery service. This will take effect from:
Kleeneze are committed to improving delivery accuracy from 94% (the level achieved at present), to 98%. After meetings with the network, Kleeneze realise that ensuring deliveries are accurate is far more important than offering a 24 hour service. The switch to 48 hour deliveries will mean that less orders are incorrect or late, and should be a benefit to most of us. As independent Kleeneze distributors, our businesses rely on accurate and timely deliveries from the distribution centre so we can offer unparalleled customer service. This move will ensure that continues to happen, we just need to be more aware of when we place our orders.
Following on from yesterday’s budget post, I wanted to talk about house prices in the UK. The house I grew up in cost my father £6000 back in the 1970s. That same house is now worth nearly £200,000. While house prices have soared up in recent years, the average income has struggled to keep up.
According to current statistics the average house price in the UK is now £184,924. The average house in many areas of the UK such as Cornwall, Devon, Kent, and Wiltshire is well above the £200,000 mark and in 11 counties it is now over £250,000. The average flat in London is over £275,000!
It really is getting harder and harder for first time buyers to get on the housing market. With the average wage in the UK currently £447 per week so an extra income of £200 - £500 per month from a Kleeneze business makes a huge difference to many households. From the average income people have to pay rent, council tax, insurance, fuel and travel costs, water rates, phonebills, food, heating… the list goes on. What is left is typically less than £200 per month ‘disposable income’ or ‘lifestyle money’. What a Kleeneze, or Network Marketing business can do is double the average person’s lifestyle money instantly. Yes, big residual incomes are available in this business, but never underestimate the power of an extra couple of hundred pounds a month for many people.
“Whatever happens, one thing will be the same: The UK is becoming far too expensive to live in.”
This was a quote I found on the BBC news website today, about Gordon Brown’s eleventh and probably final budget. Many of the changes were easily predicted: 2 pence on fuel, 1 pence on beer and cider, 11 on cigarettes. As predicted there is to be a major increase on road tax for ‘Gas guzzlers”. 4×4 drivers will have their tax increased to £300 this year and £400 next year, although owners of greener cars will actually pay less.
A surprise to many, 2 pence has been cut from the basic rate of income tax. However, by abolishing the low rate of 10 pence most people are not likely to see any benefit from this. Corporation tax is also cut by 2 pence but again, that does little for the average person.
As the quote above aptly states, the UK is becoming a more and more expensive place to live. Compare things like fuel tax or house prices to those of our French or American cousins and you can easily see why so many people in this country are looking for an extra income, a way to bring in a little extra money. For anyone involved in Network Marketing this is a golden opportunity. We have the answer to the question on everyone’s lips - the way to an increased income and a better lifestyle. Coupled with Kleeneze’s new TV advertising campaign, there is no doubt that this is the ‘right place at the right time’.