Network Marketing Tricks

When a prospect responds to an advert offering our simple home based business, we send an information pack (by email or post) and follow up with a telephone call.  That call is possibly the single most important stage of the entire sponsoring process - it’s what makes the difference between a prospect who is just looking for a work from home business, and a new distributor in your team.

Follow-up calls can be grouped into three main categories:

1. Introduction
2. Information
3. Invitation

Introduction - this will be the first call you make to a prospect, ideally within 24 - 48 hours of getting the lead.  Simply introduce yourself and ask whether they have received the information and whether they understand it.

Information - This is when you discuss the business and offer answers to any objections they may have.  Try to focus on them, what they want, and how the business can solve their problems (extra income, time freedom etc.)

Invitation - Close the deal!  This is just asking them if they would like to get started.  It’s amazing how many people fall down at this final hurdle.  If you don’t ask them, the chances are they will not join.

Outdoor Life – the new Kleeneze catalogue for spring – launches on Tuesday 6 March and will provide a big boost to retail activity. It’s packed with solutions which will help customers to make the very most of their gardens and outdoor spaces. Over the next couple of months, people will be working hard to make sure their patios, driveways, lawns and flowerbeds are in peak condition ready for the warmer weather. Developed in line with Kleeneze’s own research findings, this catalogue helps take the hassle out of outdoor jobs by providing a wide range of useful, innovative products

Twelve New Sections

Everything your customers need for spring can be found in the following easy to navigate sections: Garden Care, Window Cleaning, Outside Maintenance, Garden Maintenance, Garden Décor, Outdoor Lighting, Garden Fun, Garden Ideas, Car Accessories, Car Care, Storage Ideas and DIY.

Special Offers

As usual, there are lots of fantastic promotions and discounts which will entice the customers and increase order values. Here’s just a few of the best:

• Front cover: Buy the Long-Handled Paving Weeder and get the Super Weeder free!
• Page 3: Buy three Solar Lights and save £10!
• Page 4: Buy the Garden Grabber and get the Refuse Sack for free!
• Back cover: Buy one Electric Insect Killer and get one free!

Kleeneze have changed the criteria for the Gold training days so that now any Gold or above distributor can attend any training day, no matter when then hit that level.  The next scheduled day is 12th April and if you’ve not yet attended one I strongly suggest you book a place.

We went to a Gold training day last year and it was fantastic.  It really gives added belief that this is the right business when you see how efficiently the warehouse, offices and contact centre are run.  You get a guided tour and see exactly how the picking process works, how the call centre is set up and what departments dop what.  You’ll get to ask loads of questions and you’ll also get some great training from a guest Senior Executive Distributor.  Do yourself a favour and book a place at a training that will help you take your Kleeneze business to the next level.

“Whatever happens, one thing will be the same: The UK is becoming far too expensive to live in.”

This was a quote I found on the BBC news website today, about Gordon Brown’s eleventh and probably final budget. Many of the changes were easily predicted: 2 pence on fuel, 1 pence on beer and cider, 11 on cigarettes. As predicted there is to be a major increase on road tax for ‘Gas guzzlers”. 4×4 drivers will have their tax increased to £300 this year and £400 next year, although owners of greener cars will actually pay less.

A surprise to many, 2 pence has been cut from the basic rate of income tax. However, by abolishing the low rate of 10 pence most people are not likely to see any benefit from this. Corporation tax is also cut by 2 pence but again, that does little for the average person.

As the quote above aptly states, the UK is becoming a more and more expensive place to live. Compare things like fuel tax or house prices to those of our French or American cousins and you can easily see why so many people in this country are looking for an extra income, a way to bring in a little extra money. For anyone involved in Network Marketing this is a golden opportunity. We have the answer to the question on everyone’s lips - the way to an increased income and a better lifestyle. Coupled with Kleeneze’s new TV advertising campaign, there is no doubt that this is the ‘right place at the right time’.

Following on from yesterday’s budget post, I wanted to talk about house prices in the UK.  The house I grew up in cost my father £6000 back in the 1970s.  That same house is now worth nearly £200,000.  While house prices have soared up in recent years, the average income has struggled to keep up.

According to current statistics the average house price in the UK is now £184,924.  The average house in many areas of the UK such as Cornwall, Devon, Kent, and Wiltshire is well above the £200,000 mark and in 11 counties it is now over £250,000.  The average flat in London is over £275,000!

It really is getting harder and harder for first time buyers to get on the housing market.  With the average wage in the UK currently £447 per week so an extra income of £200 - £500 per month from a Kleeneze business makes a huge difference to many households.  From the average income people have to pay rent, council tax, insurance, fuel and travel costs, water rates, phonebills, food, heating… the list goes on.  What is left is typically less than £200 per month ‘disposable income’ or ‘lifestyle money’.  What a Kleeneze, or Network Marketing business can do is double the average person’s lifestyle money instantly.  Yes, big residual incomes are available in this business, but never underestimate the power of an extra couple of hundred pounds a month for many people.

As announced this week (wc 12th March 2007) Kleeneze will be moving to a 48 hour delivery service. This will take effect from:

Kleeneze are committed to improving delivery accuracy from 94% (the level achieved at present), to 98%. After meetings with the network, Kleeneze realise that ensuring deliveries are accurate is far more important than offering a 24 hour service. The switch to 48 hour deliveries will mean that less orders are incorrect or late, and should be a benefit to most of us. As independent Kleeneze distributors, our businesses rely on accurate and timely deliveries from the distribution centre so we can offer unparalleled customer service. This move will ensure that continues to happen, we just need to be more aware of when we place our orders.

That’s right folks, the new H&B catalogue is now available to order on code 06688 and in retail kits. As well as helping your customers to improve their health and well-being, it should also ensure your retail is in good shape for spring! Bursting with brilliant ideas and ‘must-have’ items, Health and Beauty offers plenty of ways for your customers to indulge themselves and ensure that they look and feel fantastic for the new season.
The new book contains lots of offers and discounts which will appeal to customers and help you to increase your order values such as:

• Buy the Lavender Wheat Bag and get the Essential Oil free
• Buy the Hard Skin Remover and Replacement Heads and save £3
• Save £13 when you buy the Rechargeable Tanning Unit and Solution
• Buy Bare and Beautiful and get Silky Trim for free
• Save £10 when you buy the Bath Seat and Bath Safety Rail

There are also some brilliant new items in this catalogue, selected for their seasonal appeal. Here’s just a few of our personal favourites:

• Vanilla and Rose Range (page 2)
• The light and refreshing scents of vanilla and rose make a delectable combination! Purchase all seven items for the perfect gift set, or select individual products for a real bath-time treat.
• Moisture Retaining Gloves (page 13) Hands have a tendency to become dry and chapped over the winter, but these gloves – a Buyers’ Choice item – will quickly help to repair the damage. Apply moisturiser first and wear overnight for maximum softness.
• Nail Polish Corrector Pen (page 13) If you’re looking for a perfectly polished look, we think you’ll soon be wondering how you ever lived without this. The pen rectifies mistakes fast, leaving you with nails that look fresh from the salon.
• Self-Tanning Wipes (page 15) For a natural looking tan look no further than this pack of 25 wipes. Colour develops in just 2- 3 hours, giving you a beautiful glow without harmful exposure to the sun.
• Enliten Vitamins & Minerals (page 26 and back cover) Exclusive to Kleeneze, Enliten supplements have proved exceptionally popular to date. Customers will still get a free pack of Active 8 multivitamins (worth £20) when they purchase another item in the range.

When giving a talk on time management this week, I put up a slide depicting many successful people and asked the question, “What do these people have in common?” They were men and women of varying ages, from all backgrounds and living in different cities. They were all successful to differing degrees. The answer I was looking for was that they, like each of us, have the same 24 hours each day in which to ‘get the job done’. Each of them, in order to achieve the successes they have enjoyed, have found a way of making the most of those 24 hours.

Jim Rohn explains it well: Suppose you had a bank account, into which $1440 was placed every night. You are free to spend that money in any way you choose, but at the stoke of midnight the balance is cleared. Any money you didn’t spend is lost forever, but a brand new $1440 is deposited before you awake next morning.

The money, of course, is a metaphor for the 1440 minutes of time we have each day. However, in real life we can always earn more money, but when time is spent it is gone forever.

Time management is a poor label for essentially being efficient and productive. We cannot manage time any more than we can manage the weather. However, what we can manage is ourselves and the tasks we perform, just as we can choose to wear a coat when it rains!

A major part of my talk dealt with procrastination: what it is, and how to avoid it. I’ve discovered a number of techniques to help avoid procrastination, be more efficient and productive and essentially make the most out of the time we each have. Tomorrow I’ll share those techniques.

Kleeneze’s television advertising campaign is fast approaching and I can’t wait to see what difference it makes to the public’s perception of the business. There has been a lot of positive press in the media over the past few years, with many newspaper articles about successful Kleeneze distributors at all levels in the payplan. However, the power of television is about to take the business to a whole new level.

Many authors on the subject of Network Marketing, especially Edward Ludbrook, talk about being in the ‘right place at the right time’. Well, it’s very clear to me that there never has been a better time to start a Kleeneze business. It’s no surprise that house prices in the UK are at an all time high, inflation is rising, fuel prices continue to climb, and the very idea of a ‘disposable income’ is, for many people, a fantasy. Couple that need with Findel’s acquisition and massive improvements to the catalogue, stock levels and distribution chain and you have a very compelling argument, but add the TV advertising into the equation and there really is no argument: There has never been a better time to join Kleeneze.

When the adverts start running I predict at least a 20% increase in return from blanket drops in new areas. There will also be a surge of people searching for Kleeneze on the web, looking for information on the products and the business opportunity. Make sure you and your team are ready to take advantage, you may never have this opportunity again!

One of the reasons for Kleeneze’s incredible growth and success is due to the catalogue retail system.  Catalogues are delivered to households in the local area, collected 2 days later and orders fulfilled.  Absolutely no sales skills are required, and quite literally anyone can do it.  However, there are other methods for retailing within the Kleeneze business model which some people use to good effect, as an addition to, or alternative to catalogue dropping.

Retailing to commercial markets is one method.  Large repeat orders are often found by talking to hotels, offices and businesses.  Another method is a fund-raising partnership with schools and clubs.  They distribute catalogues in bulk to their parents/members and in return are given a share of the profits.

Probably the most effective and often overlooked method however is party-plan.   While other businesses such as Ann Summers, Tupperware and Virgin Vie use it as their primary business model, in Kleeneze it’s a niche market waiting to be filled.  For the right type of person, usually women but not necessarily, it can be a fantastic way not only to retail, but also to sponsor.

The typical party-plan system involves finding hosts; either private individuals or businesses (offices, pubs, clubs etc.) where a party can be held.  The host not only provides the venue, but also invites guests.  The party planner then arrives, puts on the party and leaves with orders and possibly prospect’s details.

The benefits for the host are usually a discount on any purchases, a gift for hosting the party, and in the case of pubs extra customers.  The party planner gets to retail to a number of customers in one go, demonstrating products and handing out catalogues, but also gets to pitch the business.  If done well, each party should generate a number of people interested in hosting their own party, or joining the business as a party planner/distributor.

You might be forgiven for thinking that the Kleeneze product range doesn’t lend itself to party plan but you couldn’t be more wrong.  Many of the cleaning and ‘helper’ products demo extremely well, and of course there is the Cabouchon Jewellery range which is perfect for parties.

While it’s not for everyone, don’t discount party plan before researching it properly.  If done well it can be the cornerstone of a very profitable business.