Archive for February, 2007

Enliten your customers

Sunday, February 4th, 2007

The new Enliten vitamin and food supplement range is doing really well right now, as people are thinking about their health around this time of year. One of the products in the range that will help your customers to make great progress with their New Year’s resolutions is the proven weight-loss system Enlite. Exclusive to Kleeneze, Enlite is safe and natural, and helps users to control their appetite. Made from a combination of vitamins, minerals and dietary fibres which release energy, it actively reduces cravings.

Benefits to highlight:

  • Highly effective. Enlite helps eliminate snacking and hunger pangs during the day.
  • Quick and easy. Simply take two tablets twice a day before meals.
  • A healthy option. Enlite supplies 50% of your recommended daily allowance of vitamins and minerals.

Kleeneze have produced a new Enlite flyer which will give you a helping hand with promoting this product. Available as a download on the DSA, this flyer gives your customers a clear definition of how the product works, together with ordering information.  Scottish distributors will be interested to hear that the benefits of Enlite have been promoted in the Daily Mail and they will feature a one page advert for the next few weeks. Make sure you get your copy to help you promote the product.

Kleeneze to move to new ‘State of the art’ distribution centre

Wednesday, February 7th, 2007

Kleeneze announced yesterday that the head office and warehousing functions are to be moved up to Accrington, to Findel’s state of the art distribution centre.  The move, which is due to take place this summer, will mean that the whole distribution chain will become faster and more efficient, with the aim of getting stock levels to 99.8% in stock at all times.  Kleeneze said:

“At the Accrington site Kleeneze will operate as a separate business unit with no change to the current business model. Therefore with our expertise in the fulfilment of your orders with a 99.98% pick accuracy we are confident together we are on the right road to help you in your quest for growth both in people and sales and therefore income.

The exact timing of the warehouse move has yet to be confirmed due to the complexity of the move; however this will either be by the summer of 2007 or the spring of 2008. We expect to be able to give a firm date by the middle of March.”

This business just keeps getting better and better.  Kleeneze showed us a video of the Accrington warehouse last month and it really does look amazing.  This all means that Kleeneze will not only be the best network marketing opportunity in Europe, but now also one of the most efficient.

New Kleeneze Catalogue - The Outdoor Life

Friday, February 9th, 2007

Kleeneze will be launching a new catalogue in Spring. The soon-to-be-launched Outdoor Life has been created to satisfy people’s interest in enhancing their outdoor space. During spring people want to get outside and do jobs around the garden and exterior of their home, so they’ll have optimal enjoyment of their outdoor space throughout the summer. It was with this in mind that we’ve expanded the number of Garden and DIY products, and given them their own catalogue – Outdoor Life!

This is your chance to whet your customers’ appetites and let them know that there’s a vast range of innovative gardening solutions, hosing ideas, lighting and garden furniture protection that will save them time and, more importantly, elbow grease. These past few months of longer nights have limited people’s pleasure of their gardens, so it’s down to you to let them know that Outdoor Life will soon be along to brighten their day.

Outdoor Life replaces last year’s Spring Specialogue, and should be a massive hit with your Kleenze customers, especially the men who now have so many items aimed at them in the catalogues… No longer are middle aged mums our target customers, there really is something for everyone in the Kleenze range.

Kleeneze Flash Adverts

Saturday, February 10th, 2007

If you’ve visited the Kleeneze website recently you would have noticed the eye catching Flash movie advert on the first page. The flash movies which appear on the first page of the main website include a car advert, a beach scene and a conference image, all of which are real calls to action. These adverts are very easy to download; just visit the DSA and go to the Downloads section, click on Documents – Sales Aids, scroll down to Other and under this title you will find ‘Add flash movies on your site’. Simply click on this and you’ll soon have a professional and inspiring new addition to your website!

Kleeneze Flash Advert


Network Marketing on the ‘Net’

Wednesday, February 14th, 2007

‘The Net’ and Network Marketing should go hand in hand, but most Kleeneze distributors, and Networkers in general tend to struggle to make the most of Internet technology in their businesses.Anyone familiar with Edward Ludbrook’s work will know his strong feelings about the use of technology in this business.  I totally agree, technology should be embraced and used to it’s fullest if you want your business to grow fast.  Network Marketing is a very simple business, and Kleeneze has one of the simplest and most powerful systems of all, but ignoring the Internet means missing out on a lot of business.

As a lead generation tool the web is phenomenal.   57% of UK households are now online, that is a massive number of people who could be potential prospects for your business, if you can reach them.  Over the next few days I’m going to share with you some basic techniques that will have even the most ardent Ludites among you making use of this amazing communications tool.

Email signatures

Friday, February 16th, 2007

Adding a signature to the bottom of your outgoing emails is a simple, yet effective way of promoting your Kleeneze business. It only takes a couple of minutes to setup and you only need to do it once. Here are simple step-by-step instructions for adding email signatures in some of the popular email systems:

  • Yahoo mailGmail(Google mail)
  • Hotmail/MSN
  • Outlook Express
  • Outlook
  • Thunderbird

Yahoo! Mail

  1. Login to your Yahoo mail account.Click on options in the top right hand corner.

  2. In Mail Options>Management click on Signature
  3. Type your signature text into the box.
  4. If you want the signature added to all outgoing mail tick the checkbox at the bottom.
  5. Click save.

If you ticked the checkbox Add signature to all outgoing messages Your signature will be automatically added every time you create, or reply to an email. If you left it blank, you will need to check the box Use my signature every time you send an email.

Gmail/Google Mail

  1. Login to your Gmail or Google Mail account
  2. Click on Settings in the top right corner
  3. Type your signature text into the box
  4. Click on Save Changes
  5. Your signature will now be added to all messages

Hotmail/MSN

  1. Login to your Hotmail or MSN mail account
  2. Select Options from the navigation bar
  3. Click on the Mail category
  4. Click on the Personal Signature link
  5. Type your signature text in the box
  6. Click OK

Outlook Express

  1. Click on Tools>Options
  2. Click on the Signatures tab
  3. Click on New to create a new signature
  4. Type your signature into the text box

Outlook Express allows you to set up multiple names signatures. If you have multiple signatures you can select one of them to be set as default by selecting it from the list and clicking the Set as default button. There are also check boxes at the top of the window which allow you to select whether signatures are added to all outgoing mail, and whether they are added to forwards and replies.

When writing an email, if you do not have Add signature to all outgoing messages set, you add a signature by clicking on Insert>Signature. If you have more than one signature you will be able to choose from a list.

Outlook

  1. Click on Tools>Options
  2. Click on the Mail Format tab
  3. In the Signature section click on Signature Picker.
  4. Click on New
  5. Give your new signature a name by filling in the box (it will be named as Untitled by default)
  6. You can choose to start with a blank signature, or use an existing signature as a template.
  7. Click on Next
  8. Enter your signature text in the box and click on Finish.

This new signature will be added to all outgoing mail by default. To disable this or choose a different signature click back on Tools>Options and click on the Mail Format tab. At the bottom you can select which signature is set as default (or select None) and choose to not add the signature to replies and forwards. To manually add a signature to an email click on Insert>Signature and select one from the list.

Thunderbird

Thunderbird uses an external text or html file for storing each signature. You need to first create a file and then attach it.

  1. Open your favorite text editor (Notepad or similar)
  2. Write your signature text and save the document (must be saved as a text only file)
  3. In Thunderbird, click on Tools>Account Settings
  4. For the email account you want to use the signature on, click the check box for Attach this signature
  5. Click on Choose… and select the file you created in step 2
  6. Click OK

There you go, you can now add a signature to the bottom of every email to promote your business. Tomorrow we’ll look at some great ways of using email signatures.

Fast Forward - Viral email marketing

Saturday, February 17th, 2007

Every Network Marketer’s favorite part of an email program is the forward button. How many times have you received an email from a friend with a joke, a funny picture, or maybe a news story and thought “Wow that’s great, I think Bob/Sue/Sam etc. would like that too…â€? and hit the forward button?

What I have just described is a viral email. No, not the nasty computer viruses that you hear about on the news, but an email that propagates in viral form. Any email which is funny, or interesting enough to be forwarded is a potential viral. Here’s the great part, when you send an email like this you have your signature advert on the bottom!

Now let’s say you send a joke email, with your signature advert, to just 5 friends. If they think it’s good enough do you think thay may forward it on to 5 of their friends… and they might forward it on to at least 5 of their friends? Hey, you’re a networker, i don’t need to explain the power of numbers to you.

Every time one of those recipients reads your joke, they see your advert too. From a single joke you send, you could be reaching hundreds or thousands of people.  It’s also a really great, non-threatening way of letting your warm market know about your Kleeneze business… So what are you waiting for?  Get emailing!

Kleeneze top sellers for the winter…

Sunday, February 18th, 2007

There’s a Kleeneze saying which goes, “There’s no such thing as bad weather, only inappropriate clothing!”  Well at this time of year it can be easy to curse the weather while we’re out delivering Kleeneze catalogues in the rain, but the bad weather does have it’s advantages… Here’s a list of top wet weather sellers to boost your winter sales:

Waxed Cotton Dog Jacket, page 113
Keep your companion warm and snug on winter walks with cosy fleece-lined jacket. Wax coated, it’s water resistant and comes in three sizes, with an adjustable strap for a comfortable fit.
Small                code 039705                  £13
Medium             code 039756                  £17
Large                code 039764                  £20

Double Jumbo Umbrella, page 105
Remove the problem of sharing your umbrella with a partner or friend, with this ingenious umbrella. Narrower than two umbrellas put together and wide enough for two people, this lightweight design is easy to use and means you only have one umbrella to lose!
Code 065307                 £20

Windproof Umbrella, page 105
Fed up of your umbrella turning inside out? This brilliant umbrella opens at the touch of the button.
Code 061069     £15

Double- Sided Draught Excluder, page 99
Gain double protection against draughts with our black, leather-effect draught excluder.
Code 064467     £7

Trainers Washing Bag, page 61
Do your trainers look like they’ve seen better days? Just pop them in this handy washing bag with foam ribs which help protect both your trainers and your machine.
Code 073806     £6

Deluxe Car Seat Cover, page 23
Protect your car’s upholstery and your dog whilst you are driving. Its adjustable straps create a warm and comfortable cradle which also protects the car seats.
Code 053163   £13

Fleece Foot Cosy, page 16
Whilst it’s cold outside, you can feel smug with your warm fleece blanket. It has an excellent little pocket which is the perfect size to tuck your feet into! Code 031372     £15

Online Classified advertising

Monday, February 19th, 2007

As a networker, you’ll already be familiar with classified adverts.  Found in the back of almost every local newspaper, classifieds are typically small lineage adverts.  Usually for a small free, a classified advert in a local or national paper can produce some good leads.  Online classifieds are just the same; small low cost or free adverts, but on a website rather than in a newspaper.  The big advantage here of course is that you are likely to be targeting a much wider readership.
The other big advantage that online classifieds have over traditional paper based adverts is speed of response.  Since your online classified advert can have a link to your website (or at least an email address) the prospect can end up receiving details about your opportunity, and potentially signing up within minutes rather than days.

Get the most from classified adverts

  1. Keep track - If you’re placing adverts in newspapers you will probably only place one or two each week.  Online you could be placing ten or twenty each day, so keeping records will help.  Keep a list of what sites you’re using and the dates that the adverts end.  It’s then very simple to renew the adverts at the right time and make sure you’re constantly advertising.
  2. Be creative - 99% of the Kleeneze and Network Marketing adverts I see are in the business opportunity section.  Guess what - you’re only attracting people who are actively looking for a business!  Why not try the car section, or the house section - “Would an extra £100 per week allow you to buy the car of your dreams?”
  3. Experiment - Try different advert styles on lots of different sites.  Some will be free, some may charge, but all will generate leads at some level.  Once you find sites and styles of advert that work just keep doing more of the same.
  4. Search for different sites - You wouldn’t tell everyone in your downline which street to flyer, or they would all be going to the same place.  You want to spread your adverts far and wide so find the sites which everyone else ignores.  Try searching for “classifieds” or “free adverts” on some of the less well known search engines and get your teams to do the same, you’ll be surprised just how many advertising opportunities there are out there.

To help you get started, here’s a lift of search engines to try:

  • Google variations (.com, .co.uk, .de etc.)
  • yahoo.com
  • search.aol.com
  • Ask.com
  • Hotbot.com
  • alltheweb.com
  • altavista.com
  • looksmart.com
  • lycos.com
  • search.mns.com
  • search.netscape.com
  • dmoz.org

Kleeneze distributors : Enliten discounts

Tuesday, February 20th, 2007

Kleeneze distributors can now gain maximum benefit from the Enliten range of vitamins and supplements – at a fraction of the cost! An exclusive, distributor-only offer means you can order any of the eight vitamins and supplements shown below for just £7.50 – a saving of over 60% based on the Recommended Retail Prices.

That’s not all. Place an order for any four items from the range and you’ll pay just £25 – saving a massive £55 on the RRP!

Well Woman Code 044903
Co-Enzyme Q10 Code 045020
Collagen Code 044989
Omega 3 Fish Oil Code 045004
Real Ease Code 045039
Aloe Vera Detox Code 045055
Pure Garlic Code 045063
Active 8 Multivitamins Code 045160