Network Marketing Tricks

Coming from a web design/development background I’m amazed at the number of networkers (not just Kleeneze but MLM in general) who don’t really understand how to use the Internet for led generation.  Anyone familiar with Edward Ludbrook’s work will know his strong feelings about the use of technology in this business.  I tend to agree, technology should be embraced and used to it’s fullest if you want your business to grow fast.

Over the next few weeks I will be writing a series of guides to using the Internet to enhance your Kleeneze business.  I will deal with the basics of setting up a website, different forms of promotion and advertising, and the use of specific tools such as auto-responders, email blasting, usage statistics and viral marketing.

The Internet is a truley world changing phenomena.  The rate of exponential growth is astounding, from December 1995 with 16 million users, the worldwide network has exploded to 1,023 million users as of March this year (source  Internet World Stats).  This is a massive number of people (approx 15.7% of world population) who you could be targeting online.  However this causes it’s own problem.  With 75.5 million websites (source domaintools.com)  how on earth do you get people to read YOUR site?

This idea of promoting a website and generating traffic has spawned a multi billion dollar industry.  The uninitiated could easily be forgiven for thinking this was a specialist area which they could not hope to dabble in.  SEO, ROI,  PPC, Pagerank, Reciprocal linking, keywords, meta tags, robots… the list of jargon goes on and on.

Don’t fret though, over the next few weeks I’ll be guiding you through the basics, and enabling you to compete with the big boys!  So long as you have a website, however basic, I’ll show you how to attract visitors, increase your hits, and build your online business.

Check back tomorrow for lesson 1 : Website basics

It’s an old saying but couldn’t be more true in this business. The more stories you can learn, of other distributors in the network with backgrounds and situations different to your own, the easier it becomes to relate to a prospect. When I’m on the phone to a truck driver, or a full time mum I relate Su and Clint’s story from my own team. They were earning well over £20,000 pa within just six months. When I’m chatting to a surfer I’ll mention Gavin Scott and how he’s built his massive business with no business skills or background - just determination and hard work.

Our recent newspaper article has been added to the Terrier group’s testimonials page. Be sure to check it out and read as many of the stories as you can - the value of learning these is hard to over emphasize. You do need to become an expert on the business, learn the facts and figures so you appear knowledgeable and people will trust your expertise. But learn stories, the real life examples of how people become successful in this business, and your team will really start to grow!

Well, Royal Mail are putting up postage costs in the UK again… but there is some good news too!  While envelopes larger than C5 (i.e. A4 etc.) will cost 42p for up to 100gm as of 21st August, smaller letters will actually go down in price.

Letters in C5 envelopes or smaller (i.e. A4 sheet folded once) weighing up to 100gm will actually go DOWN in price to 30p for first class.  This compares to the current price of 32p for letters up to 60gm in weight.

What does this mean to us?  Well it means that so long as we use small envelopes we will be saving money.  The info packs I currently use weigh just a spot under 60gm and tip the scales if I add an extra brochure or CD - now I’ll be able to send a little extra without adding to the cost.  Hooray for Royal Mail

Earlier today I was chatting to a distributor from another network, Forever Living Products (FLP). Although I had heard of the company before I didn’t know an awful lot about it. After well over a year in the business, and with several people in her downline, she was still earning less than £100 per month and was amazed that I had earned well over £250 in my first month with Kleeneze, with nobody in my team! She was even more astounded that within 6 months in Kleeneze, one of my local distributors was earning almost £2000 per month. The big difference was she had to SELL her products, we just show people our catalogue and they place orders, no selling skills needed… In fact I’ve lost count of how many times a customer has called me to place an order, I’ve not even had to go to them! Anybody can do this business, that is the real beauty of it.

Needless to say that she is now taking a look at the business, but I was interested to find out more about FLP. I did a quick search on Google and quickly found their international site. I was amazed at the size of their business - 7.5 million distributors in 105 countries. Compare that to Kleenze with just 15,500 distributors and it’s so clear that we aren’t even scratching the surface yet. Operating just from the UK, Ireland, Holland and just starting in Germany - just how big could this business get? Is 1 million distributors feasible within the next 10 years?

It would certainly seem that figure is not only feasible but entirely conservative. FLP was founded in 1978 and have built their user base in just over 25 years - image how big Kleeneze will be when we are operating in just half as many countries as that… this really is the most exciting time to be involved, in such a rapidly growing business…

Want a slice of the action? Start building your team, act local, think global and see you at the top!

It may be July but Christmas is only just around the corner for us! Tickets for the Christmas conference, to be held at the NIA in Birmingham on 2nd September, are now available. For a limited period these will be on sale at a reduced price of just £10. Not only that, but all distributors who have joined the business since 7th January this year can get a free ticket by calling 0870 730 0145 and giving their name and account number.

So why should you be there? Well, you’ll be among the first to see the new Xmas catalogue, you’ll get all the news about this years European expansion and new products, you’ll get some great training from our network stars, and there will be massive recognition for those who have moved up the network… plus the destination for the International conference 2008 will be announced!

All the top distributors from The UK and Europe will be there - make sure you and your team are among them!